This recorded webinar series was hosted live in spring 2026.
What you'll learn
LinkedIn has become one of the most powerful tools for jobseekers, yet many people are not using it to its full potential because of how quickly the platform continues to change. For clients navigating career transition, newcomer employment, youth employment or career change, LinkedIn can feel intimidating, unclear or disconnected from real-world opportunities.
This recorded webinar series helps career development professionals support clients in building a compelling online presence, engaging effectively and using LinkedIn to open new doors. Through practical strategies, tools and coaching language, you will explore how to help clients build visibility, credibility and connection in today's job market.
Tell career stories with clarity and impact by applying new strategies to strengthen LinkedIn profiles
Build clients' comfort and confidence with online networking
Identify and connect with employers and decision-makers strategically
Translate LinkedIn activity into real-world results such as interviews, introductions and job offers
And much more!
Webinars Overview
Learn how to help clients build a LinkedIn profile that communicates their value clearly and authentically. In this webinar you will:
- Understand the core components of a strong LinkedIn profile for diverse client needs
- Help clients communicate their value through storytelling and keywords
- Showcase international experience, student experience, credentials and transferable skills
- Guide clients with varying levels of digital literacy in using visuals, media and endorsements
- Understand LinkedIn Premium features and whether the free version is “enough”
Explore how clients can move beyond having a profile to building an active, credible presence. Throughout this webinar you will:
- Identify engagement strategies that build visibility, including posting, commenting and messaging
- Understand the role of AI in LinkedIn engagement
- Elevate personal branding through messaging, tone and topics
- Reframe common limiting beliefs about using LinkedIn
- Coach clients on LinkedIn job search tools, including following companies, using “Open to Work” and setting job alerts
Learn how to help clients turn LinkedIn activity into meaningful career conversations and opportunities. In this webinar you will:
- Guide clients to research employers, decision-makers and organizational fit
- Use practical strategies for authentic networking, including who to connect with and how to reach out
- Leverage second-degree connections to reach decision-makers
- Translate LinkedIn activity into real-world conversations and informational interviews
- Help clients track progress beyond job applications
Registration Includes
• 3 one-hour long recorded webinars to learn at your own pace
• A downloadable certificate upon completion
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Register
$90.00
Meet the Presenter
Michelle Schafer is an author, ICF-certified coach and facilitator, specializing in career transition and leadership. She is the owner and founder of Michelle Schafer Coaching, empowering people to achieve career fulfillment and providing clients with job search support and LinkedIn strategies. Michelle is passionate about people and inspired by their progress, working with clients at all levels of an organization and across sectors including federal and municipal government, high tech, not-for-profit and financial services.Michelle offers coaching one-on-one and in groups and was most recently recognized as one of Ottawa’s Top Coaches in 2024. She is also the author of Cultivating Career Growth: Navigating Transitions with Purpose, a regular contributor on LinkedIn and an enthusiastic writer and presenter for CareerWise and Cannexus.
What Learners are Saying:
About CERIC
CERIC is a charitable organization that is dedicated to the advancement of education, research and advocacy in career counselling and development. We fund projects and provide innovative resources and learning opportunities that build the knowledge and skills of diverse career and employment professionals.